Ascendance Fitness was founded in late 2015 by recent graduate and exercise specialist Daniel James. The businesses goal is to help individuals become better versions of themselves, as well as inspire people to work-out, eat healthier and enjoy a more active, positive lifestyle. Ascendance Fitness offers its clients a variety of services; from performance training, hypertrophy, weight loss, postural correction, muscle maintenance, soft tissue massage and bodybuilding comp preparation.
I was given the task of developing an entirely new brand identity for the exciting new venture. My goal was to create a lasting company image that would form the foundations for Daniel’s bold ambitions.
I designed a logo, stationery, both printed & digital collateral and am currently working closely with Daniel on a website, social media campaigns and active-wear range for his clients.